'China provides a working model of the store-less retail model - millions of people purchase real-world items online () each day - making Western electronic stores like Best Buy nothing more than places to fondle physical goods you're going to buy online anyway (Best Buy went out of business in China in less than 2 years, by the way).' 'Why waste resources on a physical location and unreliable employees when the entire experience can be made sharper, cleaner and more entertaining in the virtual representation?' Cloud platforms could revolutionize us even further. Spicy Horse recently released Alice: Madness Returns for Xbox 360, PS3 and PC - this is possibly their last full console title. 'In the (not so?) distant future there wouldn't be much need for a bricks-and-mortar retailer,' declared American McGee. Shops 'waste resources' on physicality and have 'unreliable employees' whereas online can be 'more entertaining' virtually. They've switched to a purely digital platform - who needs retail?

American McGee, a former id Software veteran, now runs developer Spicy Horse in China.

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